Privacy Policy

Malaysia Brand Day (MBD) Exhibitor Registration

Last updated: 15/12/2025

1. Introduction

This Privacy Policy sets out how Brand Day (Malaysia) Sdn Bhd (the “Organiser”, “we”, “us” or “our”) collects, uses, processes, discloses, stores, and protects personal data obtained through the Malaysia Brand Day (MBD) website, event registration platforms, digital systems, and related channels.

By accessing the Malaysia Brand Day website, registering as a visitor, exhibitor, sponsor, partner, or participant, or otherwise engaging with Malaysia Brand Day in any manner, you acknowledge, understand, and agree to the terms of this Privacy Policy.

2. Scope of This Policy

This Privacy Policy applies to all individuals who:

  • visit the Malaysia Brand Day website,
  • register for Malaysia Brand Day events (including visitors, exhibitors, sponsors, speakers, partners, contractors, and media),
  • participate in any on-site or online activities, campaigns, promotions, or gift redemptions related to Malaysia Brand Day.

3. Personal Data Collected

We may collect, process, and retain personal data including but not limited to:

  • Full name, identification details, contact number, email address
  • Company name, designation, business details
  • Demographic information and preferences
  • Event attendance records and participation history
  • Marketing interaction data (including campaigns, redemptions, and communications)
  • Digital identifiers such as IP address, device data, cookies, and analytics information
  • Any other information voluntarily provided by you in connection with Malaysia Brand Day

4. Purposes of Collection and Use

Your personal data may be collected, used, processed, and disclosed for purposes including but not limited to:

  • Event registration, verification, access control, and administration
  • Planning, managing, and operating Malaysia Brand Day events
  • Communication relating to event updates, announcements, and logistics
  • Marketing, promotional, branding, publicity, and advertising activities
  • Analytics, reporting, research, and improvement of our events and services
  • Gift, voucher, or promotional item redemption and campaign validation
  • Compliance with legal, regulatory, and governmental requirements
  • Any other purpose directly or indirectly related to Malaysia Brand Day

5. Marketing & Promotional Communications

By registering for Malaysia Brand Day or participating in any related activities, you expressly consent to receive marketing, promotional, and informational communications from:

  • the Organiser of Malaysia Brand Day,
  • its exhibitors, sponsors, partners, and strategic collaborators,
  • appointed contractors, service providers, and marketing agencies involved in the event.

Such communications may be delivered via email, phone calls, SMS, messaging platforms, social media, or other communication channels.

6. Consent Through Registration & Participation

By registering as a visitor or participant of Malaysia Brand Day, you:

  • confirm that all information provided is accurate and complete,
  • agree to abide by all rules, regulations, guidelines, and terms and conditions set by the Organiser,
  • consent to the collection, use, processing, disclosure, and retention of your personal data as described in this Privacy Policy.

Participation in any activity during Malaysia Brand Day, including but not limited to gift redemption, promotions, lucky draws, campaigns, or marketing activities, shall constitute your acceptance of the applicable terms and conditions of such campaigns organised by:

  • the Organiser, and/or
  • its exhibitors, sponsors, partners, or contractors.

7. Use of Photographs, Videos & Media Recordings

By registering for or participating in Malaysia Brand Day, you irrevocably consent to the Organiser and its appointed representatives capturing, recording, using, reproducing, publishing, and distributing any photographs, videos, audio recordings, or other media taken during the event that may contain your image, likeness, voice, or appearance.

Such materials may be used by the Organiser for promotional, publicity, marketing, branding, documentation, reporting, and archival purposes, across all media formats, including but not limited to websites, social media platforms, press releases, advertisements, digital and printed materials, and other communication channels, without further notice, compensation, or approval.

8. Disclosure of Personal Data

Your personal data may be disclosed to:

  • exhibitors, sponsors, partners, and collaborators of Malaysia Brand Day,
  • appointed contractors, service providers, technology vendors, and marketing agencies,
  • government authorities or regulatory bodies where required by law,
  • any other parties necessary for the execution and delivery of Malaysia Brand Day.

All disclosures shall be made on a need-to-know basis and subject to appropriate safeguards.

9. Data Retention

We will retain your personal data for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

10. Data Security

The Organiser takes reasonable administrative, technical, and physical measures to safeguard personal data against unauthorised access, misuse, loss, or disclosure. However, no system is completely secure, and we cannot guarantee absolute data security.

11. Your Rights

Subject to applicable laws, you may request to:

  • access your personal data,
  • correct or update inaccurate information,
  • withdraw consent for marketing communications (where applicable).

Such requests may be subject to limitations under applicable laws and contractual obligations.

12. Cookies & Analytics

The Malaysia Brand Day website may use cookies and similar technologies to enhance user experience, analyse traffic, and support marketing initiatives. By using the website, you consent to such usage.

13. Third-Party Links

Our website may contain links to third-party websites. The Organiser is not responsible for the privacy practices or content of such third parties.

14. Amendments to This Policy

The Organiser reserves the right to amend, update, or modify this Privacy Policy at any time without prior notice. Continued use of the website or participation in Malaysia Brand Day constitutes acceptance of the updated policy.

15. Governing Law

This Privacy Policy shall be governed by and construed in accordance with the laws of Malaysia, including the Personal Data Protection Act 2010 (PDPA).

16. Contact Information

For any questions or requests regarding this Privacy Policy, please contact:

Brand Day (Malaysia) Sdn Bhd
Email: info@malaysiabrandday.com
Website: www.malaysiabrandday.com