WHY EXHIBIT AT MALAYSIA BRAND DAY 2026 ?

High-Level Government Endorsement

Gain brand credibility and access to strategic support through recognition by key government agencies, including the Prime Minister’s Office, MITI, MATRADE, SME Corp, and MOTAC.

Strategic Industry Exposure

Be featured within one of 16 curated industry clusters, ensuring targeted visibility and engagement with your ideal audience.

Access to Local and
International Buyers

Reach targeted buyers and investors across Malaysia and ASEAN to drive growth and expand your market presence.

Marketing & PR Leverage

Boost your reach with nationwide marketing, PR, and digital campaigns driven by official media partnerships—before, during, and after the event.

Business Matching with
Decision-Makers

Engage in curated B2B sessions and strategic networking to connect directly with key decision-makers, partners, distributors, and investors.

Connection to Government
Support & Grants

Gain access to grants, export assistance, and SME development programmes that can accelerate your brand’s growth.

Powerful Brand Positioning

Boost your brand’s visibility and reputation by aligning with Malaysia’s premier platform for quality, innovation, and excellence.

Engage with B2C Consumers Directly

Connect with thousands of attendees to showcase, sample, and sell—boosting brand awareness, loyalty, and direct sales.

Opportunity to Launch
Products & Services

Tap into strong media coverage and high footfall to unveil new offerings, spark market interest, and attract quality leads.

Showcase in a World-Class Venue

Exhibit at KLCC—Malaysia’s world-class convention centre known for its top-tier facilities and exceptional visitor experience.

16 KEY INDUSTRIES

Automotive & Mobility

Fashion, Lifestyle & Entertainment

Green & Sustainable Industry

Private Healthcare

Creative & Digital Media

Food & Beverages

Health & Beauty

Property Development

Education & Professional Services

Franchise & Licensing

Home & Living

Technology & Innovation

Emerging Sectors

Government & Industry Support

Investment & Financial Services

Tourism & Culture

BOOTH INFORMATION

* Image shown is for illustration purposes only

Premium Booth

Upgraded 9sqm Pavilion at
Premium High-Traffic Zone

RM18,000

Standard Booth

Upgraded 9sqm Pavilion at
Prime General Zone

RM15,000

* All prices are subject to 8% SST

BOOTH LAYOUT PLAN

Download Booth Layout Plan

MALAYSIA
BRAND DAY 2026

Be part of an exciting and inspiring experience. Reserve your spot now and connect, learn, and grow with us.

Join Us Now

DUE DILIGENCE PROCESS

Malaysia Brand Day (MBD) implementing a due diligence process for exhibitors is crucial to maintain the integrity and quality of the event.

Here’s a structured process flow for checking each exhibitor, including the company, directors, branding story, and logo design.

MBD Exhibitor Due Diligence Process Flow

Step 1: Exhibitor Application Submission
  • Online application form submission with required documents.
  • Initial screening for completeness.

Documents Required:

  • Company registration (SSM, Form 9, 24, 49)
  • Director NRIC copies
  • Company profile / brochure
  • Brand story (write-up or video)
  • Logo (AI/PNG format)
  • Product/service catalogue
  • Relevant certificates (e.g. Halal, ISO, GMP, Trademark)
  • SSM Verification – Check legal registration, nature of business, shareholding structure.
  • Business Validity – Ensure the company is active and not under deregistration.
  • Financial Standing (Optional/If Necessary) – Bankruptcies, legal cases, tax issues (e.g. CTOS,
    MyEG).
  • Licensing/Permit Check – Confirm business license or any required permits for operation.
  • Identify All Directors/Shareholders – Cross-check with SSM records.
  • Blacklist Check – Ensure directors are not blacklisted or involved in fraud/litigation.
  • PEP Check (Politically Exposed Person) – Flag any politically sensitive individuals (if needed).
  • Director’s Business Reputation – Google/social media scan for red flags.
  • Authenticity – Check if the story is original, not copied, and aligned with real business
    milestones.
  • Alignment with MADANI Values – Innovation, sustainability, community impact, economic
    growth, governance.
  • Storytelling Quality – Clarity, emotional engagement, relevance to Malaysia branding narrative.
  • Logo Design Quality – Check for professionalism, originality, clarity in both print and digital.
  • Trademark Status – Is the logo registered with MyIPO? If not, advise registration.
  • No IP Violation – Ensure it doesn’t resemble another brand or infringe trademarks.
  • Cultural/Religious Sensitivity – Ensure no offensive elements or misused symbols.
  • Authenticity – Product should be owned or developed by the company, not dropshipping or
    reselling.
  • Local Origin – Preferably Malaysian-made or based.
  • Certifications – Halal, Organic, MESTI, etc. where applicable.
  • Quality Check – (optional) Sampling, user reviews, or past track record.

Updated Due Diligence Adjustments for OEM/Distributor Products

Applicable Scenarios:

  1. OEM from China – Product is manufactured in China but sold under a Malaysian brand.
  2. Main Distributor – Malaysian company is the principal distributor or exclusive agent.

Checkpoints for OEM Products:

  • Brand Ownership – Confirm the Malaysian company owns the brand trademark (even if
    production is outsourced).
  • OEM Agreement – Request a contract or proof of OEM manufacturing arrangement (can be
    redacted for confidentiality).
  • Trademark or Brand Application Proof – Even if not yet registered, evidence of filing with
    MyIPO is sufficient.
  • Repackaging or Value Add – Verify that the brand adds local value (e.g. QC, packaging,
    after-sales service, R\&D).

Checkpoints for Main Distributors:

  • Exclusive Distribution Agreement – Must show documentation of exclusive distributorship
    or main agency rights.
  • Malaysia-Based Operations – Ensure marketing, customer service, or warehousing is
    operated from Malaysia.
  • Branding Localisation – Check that the exhibitor has localized branding strategy (website,
    materials in BM/ENG, etc.).
  • Sales & Market Development – Distributor should show active efforts to grow the brand
    locally (events, partnerships, etc.).

Scoring Guidance:

OEM/Distributors can be accepted if they demonstrate:

  • Clear Malaysian brand ownership or exclusive rights
  • Value-add or contribution to Malaysia’s economy/market
  • Alignment with MADANI goals (e.g., sustainability, innovation, governance)

Scoring Criteria:

Assign marks or pass/fail on:

  • Company legitimacy
  • Director integrity
  • Branding strength
  • Logo quality
  • Product credibility
  • Approval Committee Review (weekly or bi-weekly)

Approved exhibitors receive:

  • Official acceptance letter
  • Booth assignment
  • MBD Exhibitor Guidelines
  • Onboarding session schedule

Rejected exhibitors:

  • Given feedback or chance to improve (if minor issues)
  • Blacklisted if found to be fraudulent or unethical

Tools to Use:

  • SSM e-Info
  • CTOS / MyEG / RAMCI for financial/legal checks
  • Google & Social Media scan
  • MyIPO for IP/trademark search
  • Canva AI / Google Lens to detect logo plagiarism

ENSURING CREDIBILITY AND COMPLIANCE OF EXHIBITORS AND SPONSORS

Rigorous Due Diligence Process

All applicants undergo a multi-stage review, including corporate registration, financial health, and legal compliance checks to ensure operational integrity.

Authenticity & Brand Origin Verification

Exhibitors must be genuine Malaysian brands, with validated product origins, certifications, and adherence to national standards.

Comprehensive Background Checks

Thorough checks are conducted on companies and key personnel using public records, regulatory databases, and industry sources.

Strict Ethical Standards

We enforce a zero-tolerance policy against scams, fraud, or misrepresentation — any violations result in immediate disqualification.

Curated Sponsorship & Brand Alignment

Sponsors are carefully selected based on brand reputation, values alignment, and contribution to Malaysia’s national branding and economic vision.

X

OFFICIAL AI SOLUTION PARTNER GiftsMart, in collaboration with ILMU AI

MALAYSIA’s FIRST AI-POWERED EXHIBITION

Smart, Seamless & Sustainable

Seamless Digital Experience

No long forms or printed badges — visitors register effortlessly via WhatsApp.
→ No printing. No lanyards. 100% hassle-free.

Smart Check-In

Each visitor receives a personalized QR code via WhatsApp for instant check-in.
→ Fast, paperless, and efficient.

Smart Gifts Experience

No bulky goodie bags — all exhibitor rewards are digitized as e-Vouchers.
→ Environmentally friendly

Smart Redemption

Visitors redeem gifts at participating exhibitor booths using e-Vouchers.
→ Exhibitors receive real-time visitor data through smart redemption.

AI-Powered Digital Engagement

Visitors can explore exhibitor brand stories via AI chatbot.
→ Personalized interactions and real-time brand engagement.

Smart, Sustainable Innovation

Eliminating paper, plastic, and manual processes.
→ A greener, smarter, and more sustainable way to engage visitors.